Online Diamond Destination, Blue Nile, Prepping for Major Website ‘Face Lift’
Calling all diamond-enthusiasts or those looking to get hitched! The online jeweler and diamond outlet, Blue Nile, plans to do a major overhaul on functionality and design of their website all for you FAB-females!!
That’s right, this face-lift will include a more interactive experience and updated format to emulate more of a window-shopping experience than ever before. The aim is to capture more of the female market and get you to drop in, stay, and play for a while.
Lead technology designer Eric Vadon, will incorporate the feedback from their current customers to truly enhance their online presence. No expense has been spared to ensure quality just like the LUX diamonds they sell.
Some sneak peak features include enhancing their customization feature—this is a BIGGIE for them as it makes up a large portion of their business.
So LUXies, are you existing Blue Nile fans? If not, would these suggested changes steer you to buy your next piece of ice on the web??
Tagged in: blue nile, eric vadon, website upgrade, diamond retailer, women consumers, online e-commerce,
