Early this year, PPR and Yoox SpA formed a joint venture for the well-known Italian e-tailer to manage the French group’s monobrand online stores. The first result was revealed with the launch of footwear designer Sergio Rossi’s new e-commerce site.
The sleek new online boutique offers a full range of women’s Fall/Winter 2012 pumps, boots and sandals as well as a men’s selection of loafers, sneakers and lace-ups. Handbags and clutches designed by the luxury brand are also available to complement the footwear.
In the “World of Sergio Rossi,” the site gives a peek into the designer’s history that dates back to the 1950’s and how he began as a shoemaker. A video further explores the process of how to make a pair of pumps.
Sergiorossi.com can be viewed on mobile phones and tablets in 100 countries and in many different languages including English, Italian, French, German, Russian and Japanese. A Chinese version is aimed to launch by the end of 2013.