Pet food may be an odd inspiration for a line of socially conscious mints, gum and bottled water, but for Tyler Merrick, it just clicked. After graduating from college, Merrick hooked up with the family pet food business, an opportunity he found both lucrative and providential. After seven years, however, an unsatisfied Merrick wanted more of a purpose in life. His rationale: The pet food he was selling was higher quality than many of the poor in the United States were able to afford ...more