Articles Tagged "Strategy"

Reaching consumers is one thing. But encouraging them to purchase is a whole other ballgame.

As companies ramp up their social media efforts, the war to woo customers is on, with a host of new online strategies that aim to entice shoppers to shop – and buy, reported WWD.

“Having a...

At the CEO Summit, it was again proven that you must have a good concept to stand out from the crowd. In our fast-paced, technological world, the only way to carve out a share in the market is to be strategic. Google, Ideeli, Polyvore, PepsiCo and Shopkick all stand out as case studies...

LUX Nation, there might be hope that governmental policy could help preserve our oceans very soon!! 

A presidential memorandum has just been issued to address the need to implement a strategy to protect our oceans, coasts and Great Lakes within the next 3 months. 

The Memorandum will...