Lady LUX

Joining forces to help retired thoroughbreds, Maggie Mae Designs® and Old Friends have partnered for a 6-month charity auction that combines the strengths of fashion with making a difference.

Their auction started back in November and will continue up until Derby Day on May 1. Each month they feature a one-of-a kind couture hat designed exclusively for this purpose and auctioned only for the first 10 days of the month. The designs have each been inspired by a particular horse they strive to save. You can view the entire portfolio here. So this month they’re featuring the ‘Academy Award’ Hat shown above and the chance to own it will expire on the 10th of this month!

Talk about creative marketing. We love how they utilized the Derby as the inspiration to save these once ‘first place’ horses, as well as offer people the chance to own the ideal hat for the 136th Kentucky Derby event. The typical attire for opening day is very traditional and requires a hat that’s both posh and cultured! As you can see, these designs offer the best of both worlds.

We just love seeing when organizations come together to support a common goal and embody the LadyLUX principle of ‘good for the sake of good.’

So whether you’re planning to attend the official Derby or your own local affair, this just might be something you’d like to bid on. To learn more, visit their official eBay site for details.

So LUXies, what do you think of this way of giving back? Do you enjoy horse races and if so, do you believe this is an important cause to support? What is your favorite opening day memory?

Tagged in: auction, maggie mae designs®, custom designed hats, old friends, saving retired thoroughbreds, kentucky derby,