Green Style Files: Eco-Jeans Made Possible by Fashion Forward Brand, Reco
Every wardrobe would not be complete without your FAV pair of jeans that highlight all of your ideal assets, right?! Well, now there’s an eco-friendly and fashion forward alternative for those of us who happen to be jean-obsessed. Jeans + Green development = a LUX move!
Reco Jeans is new to the fashion scene—their aim is to create an exclusive line of recycled denim that utilizes repurposing philosophies within their sustainable fashion forward practice!
Reco Jeans’ Mission is ‘to elevate the image of “eco-friendly” by offering a variety of designs, ranging from classic clean silhouettes to bold exotic accents. To educate and entice all types of people to want to aid change via reco, recycled denim.’–via recojeans.com
Reco has teamed up with two ‘earth conscious’ celebrity partners to help make the vision come alive; Woody Harrelson and Alanis Morissette! Both have contributed on a design level and will become spokespeople for the line as well.
The company is the first of its kind in offering jeans constructed from an innovative recycled fabric—the progressive threads & Co. have even been approved, certified and given exclusive rights to this eco-material. Reco, definitely a company to watch has a prestigious university studying their unique manufacturing processes to explore further applications of ‘sustainability’ in the garment industry!
Both women and men’s styles will be available! Following on the ‘green’ theme, the different jean varieties will be named after flowers for women and endangered plants for men. This company is good, even the tags on the jeans fall in line with the renew and reuse principle—all made from recycled, plant-able seed paper.
To all you denim lovers, does Reco Jeans entice you to try a more eco-friendly version of your favorite fashion staple??
Tagged in: green, sustainable, alanis morissette, woody harrelson, reco jeans, fashion-forward, eco-friendly,
