STOMP for a Cause with Australia Luxe
Australia Luxe dresses the feet of the most stylish celebrities, from Kim Kardashian to Kate Hudson. Founded by Stuart Rush and Nicole Durrand, an ex-Versace model, the industry maven has turned the cozy shoe into a globally known name. These aren’t your average boots! Embellished with fancy fur and hardware, only the fashion forward can pull off this footware.
In partnership with the LA-based marketing firm, The Sheppard, Australia Luxe has created a philanthropic campaign called STOMP. In an effort to use celeb influence for a good cause, STOMP asks big names to pick a charity that hits close to home and STOMP it out on their behalf. It’s a great chance to give a voice to unknown charities and spread awareness. Many celebs are already taking the philanthropic plunge, Cindy Crawford chose Leukemia and Lymphoma and Kylie Bisutti (pictured), a Victoria’s Secret Model, is helping out children.
Andrew Almendras, a Project Coordinator for The Sheppard, explained the mission of STOMP, “We wanted to create a philanthropic platform for Australia Luxe Collective that brought their celebrity supporters and charities together to raise funds and awareness for issues that matter to our communities today.”
On February 14, signed Australia Luxe boots from the Sundance Film Festival raised over $1,000 for the Red Cross Relief Efforts in Haiti. Not only did the winner get a pair covered in over 30 celebrity signatures but they also won the chance to name Australia Luxe’s 2011 collection!
LadyLUX will be following STOMP in their efforts to combine style with social awareness. Stay tuned this spring as we update readers on their celebrity auctions and conscious campaign.
Australia Luxe
