A Bid to Save the Earth: Christie’s Green Auction
In a move that proves green is still in fashion as ever, Christie’s International, the world’s leading art business, and Runway to Green have announced a fundraising event to benefit environmental charities. Named “Bid to Save the Earth,” this second annual auction features both a live affair on March 29 at New York’s Rockefeller Center and an online option, powered by charitybuzz.com, from March 17 to April 7.
Oceana, Conservation International, NRDC and Central Park Conservancy are all partnering together toward their missions of finding solutions to environmental problems that threaten our future.
“By hosting the Green Auction, Christie’s is taking the lead with innovative ways to raise crucial funds and awareness for the preservation of our planet, and we are happy to be a global catalyst in such a noble endeavor,” Edward Dolman, chairman of Christie’s, said in a statement.
The auction will offer once-in-a-lifetime experiences, such as celebrity encounters and luxury vacations, including a day with former President Bill Clinton, a getaway to the Cannes Film Festival on a super luxury yacht and a 10-night trip to see the wildlife and beaches of Africa. As many items are available online, anyone can bid.
The happening has attracted some elite interest: Prada, Balenciaga, Burberry, Gucci, Michael Kors, Diane von Furstenberg and Marc Jacobs have agreed to take part, reported WWD.
Both the night of the live auction and online, Runway to Green will feature selections from designer collections.
A number of international designers—Yves Saint Laurent, Oscar de la Renta, Stella McCartney, Jason Wu, Tory Burch, Alexander Wang, Manolo Blahnik, Derek Lam, Osklen, Marchesa, Marni, Timex 80, Rachel Roy, Rag & Bone, Thakoon, Tommy Hilfiger and Pringle of Scotland – have signed up to concoct a new fashion item, to be featured in their own Fall 2011 collections.
All items will be sold through the designers’ Fall collections, but a percentage of proceeds benefit Runway to Green, which will then allocate the funds to a variety of environmental organizations. Net-a-porter.com will exhibit the pieces ahead of their release in stores for a limited time.
“We feel it sends a strong message that the fashion community is prepared to mobilize on behalf of an important environmental cause, raise awareness and contribute funds to support some of its champions,” Natalie Massenet, Net-a-porter.com’s chairwoman and founder, said to WWD.
New items will be posted each day, so visit the website, www.abidtosavetheearth.org, to see the entire list of offerings.
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