Adidas Launches New Interactive Campaign
Have you ever wondered what some of your FAV athletes had in their own closets?
Well, now is your chance to not only take a glance into what they wear off duty, but also pick up some quick tips on nutrition and workouts pointers that could help you kick-start your new commitment to health this New Year!
There are three wonderful women highlighted through this new campaign by Adidas called ‘Me, Myself’: Jessica, Ana and Felicia. Each of them reflects their own take on fashion, which just might inspire your own workout look!
As you can see, the concept behind the campaign is very much LUX, and even better is the fact that they utilize new technology that creates the illusion that you’re there with each of them in their own closet!
With the interactive tools and ability to find out more information simply with a click of a mouse, it’s absolutely well crafted and fun to actually see the Adidas workout gear in action. It makes it really easy for you to find out more in the moment on something that captures your attention.
One of my FAVs has to be the black with hot pink detail ‘Core Performance Trainer’ shoes! Actually, the whole new Core Performance line is definitely a must have. To check it out for yourself visit adidas.com.
So LUXies, what do you think of this new interactive campaign? Do you find it helpful to ‘see’ the clothes in action before you purchase them? Be sure to check the site out for yourself and let us know what you think!
Tagged in: health, adidas, workout gear, active wear, core performance collection, me, myself campaign,
