Dolce & Gabbana’s big e-commerce plans
Available in seven languages, dolcegabbana.com will vend the entire assortment of Dolce & Gabbana lines for both men and women, and is also accessible through smartphones and social networks.
With an editorial slant, the site’s design takes a cue from the style of a magazine, including a product catalog displayed in a “shop by look” layout.
The company hopes that customers will have an intense and engaging digital experience, full of the glamour and innovation that Dolce & Gabbana is known for.
The designers first broke ground in the digital world in 2004, when they unveiled the label’s mobile channel, displaying the original approach that would come to characterize their digital style.
Since that point, they have expanded into live-streaming in 2005 and more recently, allowed fashion bloggers to sit front and center during Dolce & Gabbana shows. The designers even took advantage of YouTube, posting in 2010 a short video featuring images from their preshow fittings.