Lady LUX

Estée Lauder Cos. Inc. has just launched its Asian Innovation Center in Shanghai, enabling the beauty brand to increase its lab to nearly twice the size of its original space, reported WWD.

In opening the center, the company intends to transport top technologies from the United States to China, combining American expertise with the know-how of major Chinese scientists and researchers.

“Through this collaboration, we are gaining critical consumer insights in China, closest to the most demanding consumers who have the highest expectations for beautiful skin and sophisticated, innovative skin care regimes,” Fabrizio Freda, Lauder’s president and CEO, said to WWD. “As a result, we will be able to create even better products for consumers in China and around the world.”

Lauder originally expanded into China back in 1993; it opened its first research lab in the country in 2005.

The new research center will also be home to the firm’s Green Chemistry program, which focuses on making Lauder products more eco-friendly from start to finish, thereby conserving energy and reducing waste.

“Skin care represents two-thirds of prestige beauty in China. To have a facility right in the heart of this very important region — a region particularly focused on high-performance products and safety — will drive our creativity on all levels,” Carol Shen, general manager at Estée Lauder, said to WWD.

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