Film: Lanvin for H&M
The four-and-a-half minute film offers a first look at the new collaboration between Lanvin's Alber Elbaz and the Swedish megastore H&M. It takes place in a glamorous yet seemingly abandoned hotel. Beautiful models tiptoe around in smudged makeup and tutus, and a madman (later revealed to be Elbaz) sits at a desk and manically scribbles drawings of hearts and other romantic images on paper.
In the first minute, a blonde answers the door for a male suitor. With runny eyeliner and a peroxide shag a lá Kate Moss, she slams the door in his face. A thought bubble says, “I want Lanvin, not flowers.”
Two women, looking as if out of an ‘80s music video, utter “Oh my god” about a million times while showing off beautifully crafted black dresses.
Floral and ruffles also make an appearance as women sashay into Elbaz's office in tight, ruffled numbers. Toward the end, a model steals the show in a zebra-striped trench coat.
The Kate Moss look-alike eventually gets her Lanvin.
British Vogue got its hands on some of the first images. For a peek, click here.