GOOP: ‘Nourish the Inner Aspect’ with Newsletter by Gwyneth Paltrow
LUXies, if you haven’t checked out GOOP by Gwyneth Paltrow by now, we definitely recommend you make this a MUST on your ‘To Do’ list. The superbly designed site offers load of useful information on your life and follows the mantra: ‘nourish the inner aspect.’
Based on a weekly newsletter created by Gwyneth, GOOP sends this out to all their registered users. The main categories of the site include: Make, Go, Get, Do, Be and See. Originally started as a way to share information, the site has really taken on a life all of its own with its devoted following.
So popular, it seems large corporations are even trying to get her to promote their products. But Gwyneth has declined them because she enjoys the process of offering good advice for no cost to her readers. Pretty honorable and definitely LUX-tastic!! This belief helps in keeping the information focused on the quality of lifestyle advice that covers areas like: what to cook, where to travel, gift ideas, activities and tips, relationships and much, much more!! 
Some have asked if Paltrow will funnel her success from this project into creating an empire based on the GOOP brand like Paul Newman, Oprah or Martha Stewart, at this point Paltrow says it’s not in the plan.
When asked what she would do if an empire was created: “We’ll do something and give it all back,” Gwyneth Paltrow tells PEOPLE exclusively. But for now, the site, which she creates along with two hands-on staffers, has only two cardinal rules. “No bribes. Also, I won’t say anything negative. If I eat somewhere or stay somewhere and it’s horrible, I won’t talk about it.”
Now this site is really all about offering you the most effective and useful information. Paltrow has confirmed that she will never talk about her personal life in this format and doesn’t feel that it will serve the audience the way its intended!
Check GOOP out for yourself and let us know what you think!! Is this a site that you LUXies find useful?? And if you’re already a fan, what’s your favorite part of GOOP?
LIVE.LOVE.LUX.
Tagged in: green, relationships, gwyneth paltrow, weekly newsletter, goop.com, lifestyle advice,
