H&M to collaborate with Versace on fall collection
Next up for H&M: a collaboration with iconic brand Versace. The Swedish fashion label will partner with Versace – the latest in a string of associations that include Karl Lagerfeld, Stella McCartney, Comme des Garcons, Jimmy Choo and Lanvin – to create an exclusive fall line. Designed by creative director Donatella Versace, the collection will draw from Versace’s vibrant tradition, bursting with leather, print and color, while still being offered at H&M’s affordable prices.
"I am thrilled to be collaborating with H&M and to have the opportunity of reaching their wide audience. The collection will be quintessential Versace, perfect for H&M and Versace fans everywhere," Donatella Versace said in a statement.
Featuring products for women, men and the home, the new line will be released Nov. 17 both online and in 300 stores around the globe. Donatella Versace has also created a pre-spring collection for H&M, to be launched in January 2012.
“Versace is one of the most important brands of recent times, and their collection for H&M will be glamorous and flamboyant – everything Versace stands for. Donatella Versace is sharing with us iconic designs from the archives," Margareta van den Bosch, creative advisor at H&M, said in a statement.
Since its inception in 1978, Versace has stood for glamour. Gianni Versace’s bold dresses and brave iconography left their mark on the fashion world, with looks that were classical and flawlessly designed. Taking the reins as creative director in 1997, Donatella Versace has continued in his footsteps to make the label the global phenomena it is today, becoming known as the epitome of luxury.
For design inspiration, Donatella Versace looked back to the classic styles in the Versace archives. The new womenswear line will focus on dresses full of studded leather, silk and colorful prints, plus some high heels and costume jewelry, while the men’s collection will feature well-defined tailoring, including belts, jewelry and a tuxedo. For the home collection, shoppers will be able to choose among homewares such as cushions and bedspreads.