Lady LUX

H&M, the Swedish clothing company that has taken the fashion world by storm, just added another coveted collaboration to their list of industry vets adding designs to their superstores. Lanvin, one of the oldest fashion labels in Paris, announced that they will be working with H&M for a holiday collection, according to WWD. H&M said the collection will hit a select 200 stores on November 23 and they will unveil the collection a couple weeks prior, on Nov. 2, on their web site.

Alber Elbaz, creative director of H&M awed audiences with his monochromatic, sexy, structured numbers at the fall shows in Paris this spring. Inspired by his African birthplace, the show had a fierce tribal ruthlessness, a sense of womanhood that was projected in a masculine attention to detail yet beaded zippers and pleating made it clear it was no man’s world.

Elbaz’s style will certainly fit in with H&M, which tends to go for modern designers such as Viktor & Rolf in fall of 2006. H&M has also worked with designers such as Rei Kawakubo of Comme des Garçons, Stella McCartney, Roberto Cavalli and Sonia Rykiel.

Lanvin’s creative director has remained mum on the subject of design, but says that the collection will be a one-time-only collaboration.

However, he did say a few words in a video that went viral on H&M’s social media.

“When H&M approached us to do this collaboration, they asked if I could actually translate a dream that we created at Lanvin to a bigger audience. It wasn’t a project about a dress for less,” he said in 28 second clip. “I think that I loved the idea that H&M was going luxury rather than Lanvin is going public. I thought it was a smart concept so I say ‘I do’.”

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