Lanvin lands in Los Angeles

Luxury shops aren't foreign to Rodeo Drive, but now Beverly Hills will add another prestigious designation to its map as the location of the fourth Lanvin store in the United States. Lanvin's other stores are in Las Vegas, New York City and Bal Harbour, Fla.

The French retailer's CEO, Thierry Andretta, said the location seemed natural, since many luxury brands, such as Chanel and Prada, have flagship stores on that famous shopping street in Los Angeles.

Lanvin's designer, Alber Elbaz, divulged a secret: He loves LA.

“LA is one of my favorite places in America,” he told WWD. “There is something about old America that I still see in Los Angeles. It is always a pleasure for me to go back there because the people I know there are quite colorful and different and free-spirited. I am not interested in speaking about the weather. It’s cold here [in Paris] and it’s warm there.”

The Rodeo Drive location is in the same spot that Cole Haan used to occupy, near Damiani and Jimmy Choo.

The store will mostly be womenswear, but menswear will occupy about a third of the store. The store is decorated to reflect its surroundings, with a light color palette of whites and neutrals against wood floors.

Elbaz expects the store to do well its first year, with more than 50 percent of sales from accessories. No word yet on another U.S. opening. Andretta said they are looking at New York, but they are opening a store in Shanghai in the coming months.

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