LUX Look: INFASHION by Annemarie Iverson

Magazine editors often find themselves the subject of idolatry; with shows like Project Runway making stars of Marie Claire Fashion Director Nina Garcia, and movies like The Devil Wears Prada and The September Issue cementing the reputation of Vogue Editor in Chief Anna Wintour as one not to be messed with, it’s no wonder that young women and men look to the top job as one of power and prestige—and know that paying your dues is part of the package too.

Annemarie Iverson is very familiar with what it takes to get to the top. The former Editor in Chief of YM and Seventeen magazines, and now the Senior VP, Creative Brand Development at Bobbi Brown Cosmetics, has written a book on the biz, IN FASHION: From Runway to Retail, Everything You Need to Know to Break Into the Fashion Industry. Iverson’s latest publication makes its official debut August 31 but the author was celebrated last night at a swanky cocktail party held at a private residence in Manhattan. Many fashionable folk and fellow editors flocked to the event, where their picture was taken, which will then land in fashion magazines and influence readers, fashion editors, and designers alike. And so it goes.

Published by Clarkson Potter, the book is full of Iverson’s seasoned advice on how to snag that coveted job of a lifetime, how to get in, and once there, how to make it work for you. Iverson was also the Fashion and Beauty Director at Harper’s Bazaar, one of the most prestigious magazines in the industry. She knows of that which she speaks.

And her book aims to help readers know too. Novices can learn the basics with Iverson’s “Fashionista Aptitude Survey” at the start of the book, which helps readers gauge the direction into which they should head: Creators, or designers, those actually creating the clothing and accessories, and manufacturers, those who make the finished product; Critics, or those who work at fashion magazines, editors, in fashion television, and for websites and blogs; Visualizers, or the photographers, illustrators, stylists, and models; and Sellers, or those in advertising and PR, those who work in retail, and for the fashion companies.

Iverson also offers tips on tailoring one’s resume, interviewing, nailing that coveted internship, and she culls advice from insiders who offer firsthand accounts on their part of the profession for those headed into this most heady of careers. With endorsements from fashion legends such as Calvin Klein and a forward by Diane von Furstenberg, it’s sure to be an indispensable guide for the future Annas and Ninas among us.

Tagged in: fashion, new york city, magazines, books, publishing,

Fashion / Trends


AnneMarie Iverson/Clarkson Potter

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