Miss Pucci to hit stores this August

One look at the pink and coral-toned bottle and you know who it's by. Launching in 250 Sephora stores nationwide this August, Pucci will debut their new musk scent, Miss Pucci. Laudomia Pucci, image director and daughter of founder Emilio Pucci, believes the new fragrance is an important step for the brand. Pucci told WWD, “This scent is true to the origins of the House of Pucci.”

Stirred up by Christine Nagel and Benoit Lapouza of Fragrance Resources and François Demachy of LVMH Moët Hennessy Louis Vuitton, the new concoction features notes of magnolia, lemon, rose, ylang-ylang, orange blossom, and jasmine. The musk finish gives off scents of cedar and powdered iris.

Ora Ito designed the bottle, which shows off Pucci's iconic psychedelic print over glass. Isabelle Gex, managing director of Parfums Luxe International, said it was meant to mimic a window… as if the owner is taking a look into the brand.

This will be an exciting entrance into the perfume market for Pucci and the company forecasts successful sales, estimating $1 million to $2 million during Miss Pucci's first year in stores. It's been a while since the fashion house hit it big with a fragrance. Vivara was one of their most noted scents, created by Emilio Pucci in 1966, and it was brought back to counters in 2007 after more than 20 years off the market.

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