Missoni family may hand reins to Margherita
During an interview with Vogue UK on July 29, creative director Angela Missoni hinted at her departure from the family brand in the next two years. “I was on a bus yesterday and I thought for the first time there are so many things I want to do with my life and whenever Margherita feels ready I'd let her take over,” Angela Missoni told British Vogue.
Head of Missoni since 1996, when her mother Rosita stepped down, Angela felt that her youth was a big help to her mother, who was getting tired from the fast-paced environment. Angela hinted that Margherita could do the same for her. “To be in fashion you need to be young and passionate and have the strength to fight against commercialism,” she told the mag. “As a daughter I gave the best gift to my mother and I'm proud of that.”
Margherita is no stranger to the family business. The 27-year-old has graced the campaigns of many Missoni collections and has played the role of company ambassador, working closely with promotions and fashion events. Known for always wearing her namesake label, her style choices have made the dailies since her teenage years. This past May, Margherita showed the family that designing can make its way into her resume as well with the launch of her first collection of handbags. The line wasn't a leap from her roots, incorporating the signature Missoni zigzag motif with a contemporary edge, using chain straps and quilted leather in feminine shapes.
Missoni was founded by Angela's mother and father, Ottavio and Rosita Missoni, in 1953. Focused on knitwear, the duo created and sold all their goods from their native Milan. They didn't arrive in the U.S. until the early 70s, when Vogue editor Diana Vreeland got the Missioni name out, landing them their first retail gig, a boutique in Bloomingdale's.
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