Lady LUX

Neiman Marcus Inc., looking to boost business, has brought on board John E. Koryl, who will serve as president of the $715-million Neiman Marcus Direct division. The company hopes the move will grow its Web business, allow for a more analytical approach and bolster online connections with shoppers, reported WWD.

Koryl’s career history includes his last position as senior vice president of e-commerce marketing and analytics at Williams-Sonoma Inc., a job as senior director of marketing solutions for eBay, and stints at UmbrellaBank, Creditland.com and Accenture.

“John Koryl is the perfect choice for us to lead Neiman Marcus Direct,” Karen Katz, president and CEO of Neiman Marcus Inc., said to WWD. “John has exactly the type of background we are looking for to optimize the growth of our online business. His focus on technology, Web analytics and the future state of online shopping will blend perfectly with our highly skilled online merchandising team.”

As president, Koryl will preside over the division’s more than 1,500 employees and operations of the company’s websites: neimanmarcus.com, bergdorfgoodman.com, lastcall.com, cusp.com and horchow.com.

“As we come out of the recession, and with the change in leadership we’ve had at Neiman Marcus, it’s definitely one of the priorities of our new team to have a higher investment in technology,” Katz said to WWD last month.

Koryl officially takes the reins Monday, replacing Gerald Barnes, who will become executive vice president and chief merchant of Neiman Marcus Direct.

For more information about Neiman Marcus’ technological expansion plans and capital expenditures, check out LadyLUX’s article “Neiman Marcus ramps up technological presence.”

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