Rachel Zoe’s hot new video
Rachel Zoe, already a star of Bravo TV, plans to give fans another peak into her life’s work. With the release of her Fall 2011 collection, she has collaborated with Shopbop.com to produce an exclusive online video to debut Aug. 1, reported WWD. The film takes a behind-the-scenes angle, featuring numerous interviews with Zoe, who discusses everything from her inspiration for the collection to her favorite pieces.
Hosted by Big Live, an interactive platform, the Shopbop.com video also boasts a live chat feature. Viewers can converse in real time with other fans as well as Zoe. Love Zoe’s styles? Key pieces from her line will be on sale directly through Shopbop.com during the event.
"We are thrilled to partner with Rachel Zoe for the premier global launch of a live video shopping opportunity introducing her Fall collection," Darcy Penick, divisional merchandise manager for Shopbop.com, said to WWD. "We always love bringing our customers the newest fashion in the most innovative ways."
Check out the video on Rachel Zoe’s YouTube page, YouTube.com/RachelZoe, or on ShopBop.com's blog, blog.shopbop.com.