Unmasking Lauren Elaine’s new collection
This year, Los Angles Fashion Week proved to be brimming with up-and-coming talent. Shows and installations took to all walks of fashion- ready wear, street wear, couture and more - and presented them in new and innovative ways. With so many shows in such a short amount of time, it took not just an exceptional collection, but an exceptional performance, to capture the eyes and hearts of the fashion savvy.
One of the most talked about shows this season included actress-turned-designer Lauren Elaine’s “Unmasked.” Themed after Elaine’s first visit to Venice, “Unmasked” was a result of her experiencing the city’s beauty and darkly romantic charm, from the canals to the architecture, and, of course, the Venetian masks.
“It was incredibly magical. The old world concept of masquerade really appealed to me. It’s beautiful and regal, but with a decidedly dark and edgy twist,” said the designer.
Featuring everything from pointe-shoe-wearing models to a rose petal-laced runway, the experience of the show was just as impressive as the clothes that strutted down the runway. From start to finish, there was something to look forward to. The event commenced with Elaine’s campaign video, giving a brief preview and setting the tone of her line.
“Each season, we always try to capture the spirit of each collection with a short fashion campaign film,” Elaine revealed. “The film for FW2011 ended up taking on a life of its own, and we decided it would be fitting to premiere it at the show, as well as incorporate video interludes to separate the acts and the overall theme of rose petals into the runway presentation.”
Throughout the course of the show, models walked the runway wearing a collection that was doused in lace and tulle, presenting a line that meshed with the darkly romantic theme. Twenty-eight classic looks completed the collection.
“I don't really place a huge emphasis on designing things that are overtly sexy or avant-garde. I think that a sense of sexiness and uniqueness comes out naturally when a woman feels beautiful and confident with what she's wearing,” Elaine disclosed.
Designed for the ultrafeminine fashionista, the collection is a reinvention of the princess archetype with a slightly darker and more sophisticated twist.
Drawing on her own experiences and then bringing them to her audience through fashion and performance, Elaine and her Fall/Winter 2011 “Unmasked” collection have certainly upped the bar and set an example for what a fashion show should be.
This article was contributed by Dani Smith. To read more from Dani, follow her adventures on Twitter at @Danilaexoxo.