Women’s Health launches ad program sponsored by Forevermark Diamonds on Pinterest
Women’s Health, with 16,660 followers, is launching one of the first Pinterest ad programs to come from a magazine. Sponsored by Forevermark Diamonds, readers will be asked to create a dedicated Pinterest board that integrates their favorite summer inspiration with Forevermark Diamonds. The contest will run from June 1 through June 30, with the prizewinner receiving an invitation to attend a Women’s Health party in the Hamptons this summer.
This is the second time Women’s Health has integrated an advertiser into an editorially supported social media campaign. The publication recently sold a 14-page Twitter takeover program for the July/August issue to Procter & Gamble Co.