About Us

Once upon a time there was a girl named LUX... She believed in humanity, doing good for the sake of good and all things beautiful in our world. As she grew older and began to take stock of the world around her, her mission in life became clear: be a Change Agent. The tasks associated with being an "Agent" is to use her mind and voice to help fix what is broken in the world and empower the people in it to do the same. Thus was born LadyLUX.

Efficiency is LadyLUX's mantra -- a key component in enjoying and living life to its fullest. Her standards for life are this: believe in yourself, avoid licking the lollipop of mediocrity and always act with love.

Elizabeth Wahler - Founder and CEO

Elizabeth Wahler is LadyLUX's founder and group appointed CVO. After twelve years in retail and luxury publishing, Elizabeth recognized the impact that technology would have on luxury products, services and retailers, and became an early evangelist for change in our increasingly flat and transparent world. Since 2004 she has been guiding luxury brands to effectively translate their traditional presence into digital entities while preserving each brand’s promise and building on their equity. As CVO, Elizabeth oversees all creative aspects of client campaigns and manages client services. To get the job done, she uses her extensive LUX rolodex to co-create dynamic innovation.

In response to those metamorphoses Elizabeth saw occurring, she created LadyLUX to spread the message of LUX.

LUX is luxury redefined. It's the art of knowing oneself, moving through the world authentically and creating your ultimate reality. It's believing in love and defining a well-curated world.

LadyLUX and the woman behind its mission is to be your biggest cheerleader and best friend, keep you inspired, and encourage you to find your voice and speak your truth.

In her cyber journeys, Elizabeth aims to create and interact with a community of dynamic individuals where all can learn, share and grow.

Her belief is simple: clear through the clutter and bring her friends the best of the best via the web.

To learn more about Elizabeth, you can read her interview on Luxury Publishing Going Digital, watch her 140Conf Panel on Luxury Brands and Social Media, or you can follow her on Twitter at @LUX4Good. Feel free to email Elizabeth at (JavaScript must be enabled to view this email address).

Rob Poitras - Chief Technical Officer and Search Manager


Rob Poitras serves as our creative strategist & technical director. With over 6 years of experience in facilitating the emerging and growing needs of the fashion industry, both online and offline, Rob has been a part of pioneering its development and continued innovation.

His particular attention to detail drives big results—whether he’s building a site, crafting a new SEO strategy or managing the minute and intricate details of a marketing campaign, his attentiveness wins his projects’ success.

With his extensive relationships within the fashion industry and gregarious nature, Rob has built a large and loyal following within the community. You can browse his style sense at FashionLuvr.com or be a part of the dialogue and follow him on Twitter @FashionLuvr. You can email Rob at: (JavaScript must be enabled to view this email address).

Cindi Cook - East Coast Writer & Editor


Cindi Cook is a writer whose work has appeared in The New York Times, Women's Wear Daily, Tatler (Asia), Hamptons, Allure, Conde Nast Traveler, The New York Post, and NYLON. Cindi has launched six magazines and was most recently Editor in Chief of Hamptons magazine. She presently runs the editorial company cccreative, and is also at work on a children's book, Josephine and the Yellow Umbrella about a little girl in Paris. She makes her home in New York City. You can email Cindi at (JavaScript must be enabled to view this email address).

Jocelyn Turner - Community Voice and PR Liaison


Jocelyn Turner is the social voice behind LadyLUX. She incorporates her love of fashion and social media savvy as a brand ambassador across the various LUX social channels, and serves as PR liaison to maintain and grow relationships with the community. A graduate of California State University, Fullerton, Jocelyn resides in her hometown of Laguna Beach. When not voicing for LadyLUX she enjoys spending time at the beach, practicing yoga & pilates, traveling, and spending time with her amazing family and friends. She strongly believes in the LUX mantra 'Good for the sake of Good.'

You can email Jocelyn (JavaScript must be enabled to view this email address) or follow her on Twitter @Jocelynturner.

Marisa Machak - Editor


Marisa received her Literary Journalism degree at the University of California, Irvine and now serves as a LadyLUX writer and editor. She is responsible for sharing fashion trends, beauty products, and the hottest places to travel with readers. Whether it's a day at the beach or a night out on the town, she is always keeping her eyes open for new and exciting trends. When not flipping through magazines, Marisa also enjoys shoe shopping, concerts, art museums, traveling, and kickboxing.

She is based in San Diego, Calif. and you can email Marisa at (JavaScript must be enabled to view this email address).

Dani Smith - Editor


Born and bred in sunny Southern California, Dani Smith is a graduate of the University of California, Irvine with a degree in literary journalism. She loves all things fashion related and her heart skips a beat whenever she gets to scope out the newest trends on the runway and share it with the rest of the world -- which is why she loves writing for LadyLUX. She has also written for various publications in genres that speak to fashion, beauty, lifestyle and fitness including 944 magazine, FabFitFun.com and Newport Beach Magazine. When she's not pencil pushing or drooling over the latest styles, she can be spotted dancing the night away or curling up with a good read and a glass of vino.

You can follow her on Twitter @Danilaexoxo.

Jessica Wilson - Marketing Manager, Managing Editor


Jessica Wilson serves as Marketing Manager and Digital Relations at LadyLUX where she brings her keen eye and strong people skills that made her successful as Marketing Coordinator at Style 2020. When she isn't communicating with fashion bloggers, crafting marketing strategies or expressing her true passion for fashion, she is always seeking new adventures and experiences. A graduate from the University of California, Santa Barbara, her ideal night consists of good food, good wine and good conversation.

To email Jessica you can do so by contacting her at (JavaScript must be enabled to view this email address).

Katherine Sweet - Editor


Katherine became a writer at age 5 when she pumped out her first short story. In college, she got involved with campus publications and loved it so much she knew she had found her future career. Now with a few years of editing and writing under her belt, she takes pleasure in editing the LadyLUX articles for grammar and style, plus authoring the site's radar articles and many features. Katherine loves to write on a variety of topics, especially socially conscious themes, and adores the connection she has found at LadyLUX. When not writing on fashion for LadyLUX, Katherine keeps herself busy writing poetry and fiction, attending two book clubs, and volunteering as a publicist for the Friends of San Clemente. Away from the computer, she spends time scouring art galleries, museums, and malls in search of beautiful things.

To contact Katherine you can email her at (JavaScript must be enabled to view this email address).

Tara Carberry- Editor
Tara Carberry grew up in Stamford, CT and lives in New York City. She earned her undergraduate degree at Bucknell University, recently received her Master’s in English from Columbia University, and now serves as a LadyLUX writer and editor. Her areas of interest include health, fitness and the many LUX experiences NYC has to offer. Devoted foodie and lover of yoga, dogs and books, she is excited to bring LadyLUX readers the most important news and trends for a healthier, happier lifestyle.

Email her at (JavaScript must be enabled to view this email address).