About Us

One upon a time there was a girl named LUX... She believed in humanity, doing good for the sake of good, and all things beautiful in our world. As she grew older and began to take stock of the world around her, her mission in life became clear: be a Change Agent. The tasks associated with being an “Agent” is to use her mind and voice to help fix what is broken in the world and empower the people in it to do the same. Thus was born LadyLUX.

Efficiency is LadyLUX’s mantra -- a key component in enjoying and living life to its fullest. Her standards for life are this: believe in yourself, avoid licking the lollipop of mediocrity, and always act with love. 


Elizabeth Wahler - Founder & Chief Change Agent

Elizabeth Wahler is LadyLUX's founder and group appointed CVO. After twelve years in retail and luxury publishing, Elizabeth recognized the impact that technology would have on luxury products, services and retailers, and became an early evangelist for change in our increasingly flat and transparent world. Since 2004 she has been guiding luxury brands to effectively translate their traditional presence into digital entities while preserving each brand’s promise and building on their equity. As CVO, Elizabeth oversees all creative aspects of client campaigns and manages client services. To get the job done, she uses her extensive LUX rolodex to co-create dynamic innovation.

In response to those metamorphoses Elizabeth saw occurring, she created LadyLUX to spread the message of LUX.

LUX is luxury redefined. It’s the art of knowing oneself, moving through the world authentically and creating your ultimate reality. It's believing in love and defining a well-curated world.

LadyLUX and the woman behind its mission is to be your biggest cheerleader and best friend, keep you inspired, and encourage you to find your voice and speak your truth.

In her cyber journeys, Elizabeth aims to create and interact with a community of dynamic individuals where all can learn, share and grow.

Her belief is simple: clear through the clutter and bring her friends the best of the best via the web.

To learn more about Elizabeth, you can read her interview on Luxury Publishing Going Digital, watch her 140Conf Panel on Luxury Brands and Social Media, or you can follow her on Twitter at @LUX4Good.

Rob Poitras - Digital Fashion Savant


Rob Poitras serves as our creative strategist & technical director. With over 6 years of experience in facilitating the emerging and growing needs of the fashion industry, both online and offline, Rob has been a part of pioneering its development and continued innovation.

His particular attention to detail drives big results—whether he’s building a site, crafting a new SEO strategy or managing the minute and intricate details of a marketing campaign, his attentiveness wins his projects’ success.

With his extensive relationships within the fashion industry and gregarious nature, Rob has built a large and loyal following within the community. You can browse his style sense at FashionLuvr.com or be a part of the dialogue and follow him on Twitter @FashionLuvr. You can email Rob at: (JavaScript must be enabled to view this email address).

Joanna Clay - Senior Editor


Joanna Clay is a daily contributor at LadyLUX. When she’s not chugging herbal tea or snapping candids of unsuspecting strangers, you can find her typing away at her iBook about the newest runway trends and newsworthy bits on the web that are just waiting to land on LadyLUX. Besides writing about fashion, she also enjoys freelancing as a photographer and eating large amounts of pad thai. Follow Joanna on Twitter @JoannaClay to keep in tune with all her editorial adventures. You can email Joanna at (JavaScript must be enabled to view this email address).

Cindi Cook - East Coast Writer & Editor


Cindi Cook is a writer whose work has appeared in The New York Times, Women’s Wear Daily, Tatler (Asia), Hamptons, Allure, Conde Nast Traveler, The New York Post, and NYLON. Cindi has launched six magazines and was most recently Editor in Chief of Hamptons magazine. She presently runs the editorial company cccreative, and is also at work on a children’s book, Josephine and the Yellow Umbrella about a little girl in Paris. She makes her home in New York City. You can email Cindi at (JavaScript must be enabled to view this email address).

Aimee Poulson - Financial Integrity & Marketing Support


Aimee Poulson is responsible for the bookkeeping as well as identifying and developing relationships with customers and LadyLUX supporters. Budgeting, organization, and upholding financial integrity within this LUX world is what she excels at. Aimee also manages to support the staff and is grateful for ALL of the LUX relationships. She is based on the West Coast in Laguna Beach, California. You can email Aimee at (JavaScript must be enabled to view this email address).

Molly Schar - Philanthropy & Non Profit Writer


Molly Schar is a regular contributor to LadyLUX.  She is an advisor to nonprofit organizations and a freelance writer and editor on philanthropy issues.  Molly has worked with mission-based, government and advocacy organizations at the local, regional, national and international levels.  The principal of the boutique donor communications consulting agency Right for Donors, Molly is based in the San Francisco Bay Area.

Annette Tang - Fashion Editor


Annette Tang is a footwear designer with a love for all things fashion and creative. She leads a team of designers to develop exciting, trendy shoes. She loves writing about fashion to share her passion, opinions, and inspiration. Annette also enjoys photography, styling, delicious food, snowboarding, pop art and travel adventures. When not designing, brainstorming with her creative team, or writing for LadyLUX, you can follow Annette on Twitter @theversastyle.


Mariah Pringle – Digital Marketing Coordinator


Mariah Pringle is responsible for promoting and expanding community and brand awareness between LadyLUX and its partnered relationships. Ms. Pringle excels in her abilities to socially connect in a fashionable way, problem solving with ease and creating unique experiences that drive results. Having flair for fashion, community and content, Mariah executes her plans with passion and speed, and definitely knows LUX is in the details. You can email Mariah at (JavaScript must be enabled to view this email address)

Jenny Robles - Intern


A fashion-anything enthusiast, I find solace in rummaging through shopping spots for the cheapest finds.  When I’m not gushing over girly simplicities, or writing fun style guides, I’m a self-proclaimed magpie who loves her MacBook, spontaneous food adventures and chick-flick movie nights. I also live for hangouts with family and friends and my studies at UCI in both biology and journalism. You can email Jenny at (JavaScript must be enabled to view this email address).