Print magazines are on the upswing. As reported by WWD.com, Opening Ceremony, the multifaceted retail environment comprised of shops, showrooms and private label collections, will launch a collectible fashion and culture magazine in August. The publication, named the OC Annual, will center each issue on a theme. OC Annual’s debut edition will focus on sports to celebrate this summer’s London Olympics. The founders of Opening Ceremony, Humberto Leon and Carol Lim, already have photographers Bruce Weber, Walter Pfeiffer, Todd Cole and Tim Barber lined up for the issue. Opening Ceremony plans to publish and distribute 30,000 copies of OC Annual.
This year also marks the retail store’s 10th anniversary. To honor the special occasion, the publication plans to publish a commemorative book from Rizzoli in September with contributors including Terry Richardson, Chloë Sevigny, Alexander Wang, Ryan McGinley, Sally Singer, M.I.A. and Terence Koh.
In an internal memo acquired by WWD, Lim wrote, “As magazine fanatics, O.C. founder Humberto Leon and myself are aiming to create a collectible publication for a new generation, something beautiful and special in the vein of Benetton’s ‘Colors,’ Comme des Garçons’ ‘Six’ and Joe McKenna’s ‘Joe.’ We want to make a magazine that will appeal to kids in Nebraska as much as industry people.”