Lady LUX

Finding the perfect shoe isn’t easy. Even with all the options footwear brands offer, it always seems as if the one you envisioned in your mind is pretty much nonexistent. Enter the solution to all your footwear problems: Shoes of Prey.

Shoes of Prey is a 3D mass customization design website that marries shoemaking with modern technology. The fresh, innovative site offers every shoelover the power to create the heels or flats of her dreams through a fun and fast user experience.

The company has built a unique platform that can be used on any computer, iPad or mobile device. The site takes you on a step-by-step 3D journey to select the style, material, color, lining, heel height and embellishments of your choice. The final customized shoe is handmade by highly skilled artisans and delivered in about three weeks.

Shoes of Prey is the ultimate realization of value: You pay only for exactly what you want.

“This is the new customer-centric direction of retail,” Jodie Fox, Shoes of Prey director of fashion and founder, said.

LadyLUX via Shoes of Prey

The groundbreaking website moves toward a forward direction of thinking in which consumers can be involved in the creation process and share their designs on Facebook and Twitter, both of which Shoes of Prey is conveniently integrated with. The site also features a gallery that allows users to browse creations crafted by other users and purchase them or tweak them to their liking. As the tens of millions of designed shoes and the site’s more than 20 million user minutes of play proves, shoe customizing can be quite addicting.

Of course, customization is always a challenge. Did the final product come out the way it was envisioned and is it worthy to wear? Having taken that into account, the Shoes of Prey development team, led by Google alumni, prides itself on the javascript-based platform that provides a real-life sense of what is being created. The site also provides hands-on customer service, guarantees satisfication and offers a 365-day no-questions-asked refund policy that includes shipping costs – just in case it’s not perfect.

“Our focus is on giving consumers both the technology, craftsmanship and support to design products they love,” Fox said. “It’s a concept that can grow into other merchandise areas, shaping a fashion landscape where the consumer is able to play an active role in shaping trends and designing what is ultimately worn.”

Create the shoes of your dreams at www.shoesofprey.com.

This article was contributed Annette Tang of The Versastyle. You can follow Annette and her fashion adventures on Twitter at @theversastyle.

Tagged in: footwear, shoe, custom designed shoes, shoes of prey,

Fashion / Features