Lady LUX

LUXies, a new website is in the works to do just that. We’re all about technology changing the landscape of social responsibility! It’s called ‘If We Ran The World’ (IWRTW), and its main focus is to help translate our good intentions into positive action. IWRTW utilizes a user-friendly tech platform to translate our answer to the question ‘If you ran the world…’ into micro-actions using algorithms. Way-LUX! Although, this site is in beta and is not fully functioning just yet, it is still pretty exciting news to keep on your radar.

With the collaboration of marketing veteran Cindy Gallop and software developer Wendell Davis, this ingenious idea is underway and plans to launch sometime this summer. Definitely something that could transform our ‘only if’ statements into translated action steps, especially when you pair it with accountability factor!

Here’s how it works. A simple, Google-like search box on the site will greet first-time visitors with the partially-completed sentence, “If I ran the world I would…” Their entries join a database of action platforms, which platform originators and community members break down into discrete tasks—irreducible atoms of action. Members complete these tasks, assign them to friends, offer kudos for jobs well done and offer advice to various action platforms. Completed tasks and kudos appear on your profile page, which lists everything you’ve done—a little different for most people then everything you say you support

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This tech platform is undeniably different from other social-network platforms, such as Facebook. FB’s platform allows for the creation of ‘cause pages’ and encourages joining different causes, but it doesn’t necessarily translate into action by that member. It seems to be more of a passive approach to affiliation for a cause that is more of a representation of something you stand for. IWRTW is built to encourage action by breaking down the most insurmountable quest to change into manageable deeds!!!

Here at LadyLUX, we can see the advantage of this approach in our daily lives. Can you imagine if you were able to use this type of platform to collectively encourage people across the globe into action with a manageable plan and tracking the performance of each person in real time?!? IWRTW is promising to take ‘social responsibility’ to a whole new dimension; definitely something to keep on your radar and know it will be on ours!!! LIVE.LOVE.LUX.

To show your support, visit ifwerantheworld.com. To find out more read the full interview on wired.com.

Tagged in: facebook, google, cindy gallop, good intentions, wendell davis, accountability, social responsibility, positive action, iwrtw, ifwerantheworld.com,