Fashion

Los Angeles based designer Heidi Merrick personifies the easy breezy lifestyle of the California girl. Rooted in the downtown fashion district, Merrick's chic studio space is the birth place of her Spring 2013 collection. A mix of simple yet elegant pieces, the line features loose silhouettes and organic shapes, with a combination of black and white prints and vibrant hues.

Heidi Merrick's LA Studio

Born and raised in the surf culture, Merrick was the type of girl to rip clothing, ...more

Kieron McCammon envisions Bonfaire as disrupting the retail channel. The fashion e-commerce site, which he founded last year, serves as a personal showroom in which fashion lovers can peruse and pre-order the next season’s great finds in luxury shoes, handbags and accessories. The shopper becomes the buyer, with first access to these exquisitely crafted items, often exclusive offered on Bonfaire. Sample a well-curated range of stylish accessories from premier designers from New York, ...more

For over 100 years, Swarovski has been the world's leading producer of precision-cut crystals for fashion and jewelry. Through excellent craftsmanship and precision, Swarovski creates wearable works of art for the contemporary woman.

LadyLUX had the pleasure of attending the unveiling of their Autumn/Winter 2013 collection. The luxury accessory line features collaborations with some of the world's leading designers in fashion, jewelry, design and architecture.

Demonstrating the ...more

Beach season is here! Time to lather up the sunscreen, throw on your bikini and hit the sand. After you've rounded up your friends, it's time to pack your beach essentials. From sunglasses to sandals, towels and coverups, we found everything you need to fashionably frolic in the sun.

Tory Burch / Straw Tote
Kate Spade / Pike Place Market - Alicia Tote
Marc by Marc Jacobs / Check Print Transparent Shopper

The first thing you'll need is a fabulous tote to store all your goodies. ...more

If you've ever muttered the phrase, "I hate the way I look in a swimsuit," you're not alone! But you may be wearing the wrong style for your body type. Just as with everyday fashion, some styles look better on certain shapes. Whether you're a skinny mini or have curves for days, this guide will help you look sizzling.

Top-Heavy

For women who are top-heavy, your best swimsuit styles are those that offer amazing bust support for the "girls." In general, halter tops and tops with ...more

Summer is right around the corner and we’re looking to the surf and the sun for fashion inspiration. Take a cue from the 'Surf’s Up' lookbook and add some bright colors, laidback looks and cool vibes to your wardrobe this season. Here are a few of our favorite pieces.

Styled after classic board shorts, this drawstring striped skirt by Jonathan Simkhai features colored, pixelated stripes and an elastic waistband to create a laid-back and sporty look. Throw it on over your suit for a ...more