Lady LUX

For all you LUX-collectors, this might just peek your interest!!

In celebration of their centenary anniversary in the automotive industry, Audi has collaborated with Bosendorfer, renowned Austrian keyboard builders, to create a sleek, sophisticated, and elegant, modern Grand Piano!!

Audi’s design team has brought their eye for detail and creativity to develop a masterpiece, which will make its first debut this week as the automaker marks their 100th celebration on July 16th!!

“You can imagine the respect with which we approached the challenge of redesigning a musical instrument” says Wolfgang Egger, Head of Audi Group Design. But he and his team made a virtue out of necessity: “The limitations we faced were necessary as a means of stimulating our creativity. We were obliged to study the instrument in depth, and develop an all-embracing concept from the very start. The project was a useful source of experience for our young designers, and will benefit them later when they work on car design.” -Via Press Release

Of course, this ‘Bosendorfer Audi Design Grand Piano’ will cost a pretty penny, or 140,000 of them to be exact!!!! To see more exclusive pictures visit Audi Gallery!

So LUX Nation, what do you think? Was this THE design choice for Audi to celebrate their centennial? Is this something you would invest in?

Invent.Life.LUX.

Tagged in: music, collectors item, audi, bosendorfer, 100 year anniversary, centenary celebration, july 16, grand piano,