Lady LUX

With eco-fashion becoming more of a focus, a new website dedicated to this movement is now available, Ecouterre.com.

Highlighting designers that are committed to sustainable practices as well as inspiring the voice of the people, this new site is the ideal resource for any ‘green’ fashionista!

Started by Jill Fehrenbacher, founder of sustainable design website inhabitat.com, she wanted to help bring eco-fashion into the forefront and help dispel any negative stereotypes that might be standing in the way of an environmentally sound approach to fashion.

Live since October of this year, they’ve had 100,000 new visitors in November alone. Showing quite popular, they update their site twice a month and once on weekends.

You can become part of the eco-movement by visiting the site and sharing your own opinions on the matter. There’s also the opportunity for you to learn more about the importance of shifting our production and manufacturing approaches for the health and future of our planet.

‘Clothing uses more water than any other industry besides agriculture. Conventional cotton, which is grown in more than 70 countries and comprises almost 50 percent of textiles worldwide, also happens to be the most toxic crop in the world. Roughly $2 billion of hazardous chemical pesticides are released into the air every year, accounting for 16 percent of global insecticides—more than any other agricultural crop. (To put this in context, it takes about a third of a pound of synthetic fertilizers and pesticides to grow enough cotton for a T-shirt.)’—Ecouterre.com

So whether you’re a hardcore fashionista or a dedicated greeny, this new forum will allow you the option to get your opinion out there and start a discussion. If you feel compelled to be a part of the eco-fashion movement, visit ecouterre.com for yourself.

LUX Nation, what do you think of having a whole website dedicated to green fashion? Is this a resource that’s valuable to you? How has eco-fashion affected your fashion statement?

Tagged in: green, sustainable practices, ecofashion, ecouterre.com,