Lady LUX

Calling all music lovers! The super sexy, pop/rock singer and songwriter, John Mayer, will soon release his new music video ‘Heartbreak Warfare’ the lead track of his new album, Battle Studies. Though this isn’t your ordinary video format, it utilizes a new technology referred to as ‘augmented-reality’ and let’s YOU insert yourself into the action! How LUX-tastic is that?!

“It’s like a completely 3-D, immersive experience that you have,” he said in the interview with Wired.com, which was taped in between takes of Mayer’s August music video sessions on a green-screen stage in Hollywood.

LUXies, to check it out for yourself, you’ll have to visit his website and download the “Heartbreak Warfare” AR marker, which will allow the technology to recognize you and augment you into the action! If you visit his website this month, you can download this feature for free. Once you do, then all you have to do is sit in front of your computer’s webcam and that image will be transported onto the screen where it looks like Mayer is singing to you. Now that’s what we call front row seats!
This new technology will soon be growing allowing for a much more interactive approach to entertainment and one day might not make our LUX radar, but until then this digital venture was definitely worthy on the LUX-o-meter!

The complete album of Battle Studies will not be released until November 17. We here at LadyLUX are definitely intrigued to hear the new tunes!

LUX Nation, what are you first impressions of this new way of doing 3-D music videos? Does augmented technology peak your interest?

Tagged in: battle studies album, heartbreak warfare, john mayer, reality video, augmented-reality technology,