Lady LUX

So LUXies, can you imagine sharing every purchase you made with the world? Well, this is exactly the concept behind the new Blippy site.

Backed by one of the co-founders of Twitter, Evan Williams, this site aims to bring complete transparency to the way we shop and spend our money. Some immediate perks include finding great deals via other people’s purchases and helping nonprofits gain additional exposure with your donations being publically displayed!

There’s also the accountability factor. When you know that your purchase would automatically be displayed for all to see, would that influence your decision to buy? This question definitely brings to light the secrecy of shopping and why is it that we tend to not be so open with our money as we are about other things?

To join you simply register your account with a credit card and password for protection. It doesn’t store the information, but links to the credit card system and automatically downloads the most updated purchases in real time. So this could be anywhere from a cup-of-joe at Starbucks all the way to those new to die-for heels at Bloomingdales! There’s no limit to the transaction tell all, unless you decide to set your own limitations on who can see what.

“There is a hump people need to get over, including me, before you feel comfortable sharing this information,” Ashvin Kumar says, Co-Founder & CEO of Blippy.

Even the founders have admitted their own challenges in bringing such openness to our checkbooks, though they hope that we can become just as free with this part of our life as we have with other topics!

Launched in January, they currently have about 13,000 members and are growing. If you’d like to check out the site, visit Blippy.com.

So LUX-fashionistas, what do you think of this new tech platform? Would it be something that you’d be interested in? How do you think a site like this might affect the way we invest our LUX-dollars?

Tagged in: evan williams, blippy, financial transparency, tracking purchases,