Lady LUX

Online shoe giant Zappos.com has just released a monthly digital lifestyle magazine for iPads, Zappos Now. Enabling customers to purchase directly from the app, the publication will offer editorial-style content on the latest fashion styles.

“We are excited about this opportunity to wow our customers with something really new and different,” Will Young, director of Zappos.com San Francisco, said in a statement. “I think people expecting this to be a shoe catalog will be pleasantly surprised to see it is actually an exclusive editorial fashion and lifestyle magazine.”

Not only will users discover a visual and engaging shopping experience, but they are able to share their favorite articles and items directly from the app through social media. Engaging may be the term: The average reader spends more than 40 minutes perusing the mag.

Shoppers may also be interested in knowing all items bought through ZN earn free next business day shipping (no minimum purchase required).

The debut edition of ZN is already available from the AppStore and includes a piece on color trends, an interview with Zappos.com stylist Brooke Hyden, an article on digital fashion community LOOKBOOK.nu, top travel spots and a gift guide for the holidays.

The Zappos Now digital magazine app is free and released monthly. To download the online publication, visit zn.apps.zappos.com.

Tagged in: app, application, magazine, ipads, lifestyle magazine, zappos.com, zappos now,