Lady LUX

On August 20, Bobbi Brown Cosmetics will launch its very first pop-up shop location in New York City’s Grand Central Terminal. Situated in the Lexington Passage, “The Pop-Up” is exclusive to the brand’s new pop-up store locations that will open around the world.

The Bobbi Brown shop will offer the entire collection of color cosmetics, fragrance and skincare. There will be a focus on the new Long-Wear Foundation and Creamy-Matte Lipcolor collections. At all times, five makeup artists will be available to provide iconic Bobbi Brown high-touch services including 5-minute “instant pretty” touch ups and free makeup lessons. Roza Israel, Brown’s personal manicurist, will be present for the grand opening and performing 10-minute manicures to clients on a first-come first-serve basis.

At 800 sq. feet, the uniquely-designed shop will display wall paper depicting photos of Brown at work and iconic products. The shop’s industrial design will mimic her SoHo office featuring heavy metal furniture, stainless steel rolling tables and Brown’s signature in neon lights.

While in the Lexington Passage, the shop will be neighbor to other skin care and beauty brands such as Aveda, The Art of Shaving, L’Occitane, M.A.C. Cosmetics and Origins.

Opening just in time for the holiday season, Manhattanites can come in for party touch-ups and to stock up on gifts or stocking stuffers. To date, the shop plans to remain open until January 2013.

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