Pinterest Unveils Its New Fashion Week Hub
Pinterest is gearing up for next week’s New York Fashion Week (NYFW) with the unveiling of its fashion week hub. WWD reports that the social site has teamed up with more than 100 influencers to populate the hub and participate in pinning throughout fashion weeks in New York, London, Milan and Paris. This marks the first year the site has launched a hub directed at fashion week.
The social media site is most likely capitalizing on their fashion-forward users who are responsible for pinning more than 2 million pins everyday. The community marketing manager of Pinterest told WWD that the hub is a direct response to their “massive fashion audience”.
In addition to the hub, Pinterest will be giving users access a behind-the-scenes look of designers participating in fashion week. Some designers taking part in the program include Michael Kors, Rebecca Minkoff, Peter Som and Anna Sui.
The NYFW hub on Pinterest is already live on the social media website. Stay tuned to see what industry experts such as Man Repeller, Nordstrom, Oscar De La Renta and Style.com are pinning.
To learn more about the brands and experts who are pinning, visit the NYFW Pinterest hub.
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